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The WooCommerce cart empties by itself or shows the wrong items

A customer adds a product to the cart, moves on, and the cart comes up empty. Or, worse, it shows items they never picked. Both are the same problem seen…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseOnline Stores

Product images for a fast shop

In an online shop, photos are what sells and also what weighs most. A product page with oversized images opens slowly, and the customer who waits leaves. The rule is…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseDatabases

Character sets: utf8mb4, collation, and the question marks in your text

If accented text shows up as ??? or as Ã© instead of é, the database, the connection and the page are not speaking the same character set. The rule that…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

AVIF or WebP: which image format to use, and what to do for old browsers

For most sites, WebP is enough and it is the easier one. AVIF often gives even smaller files on photographs, but it takes longer to produce and not every tool…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Internal links: how to link your own pages so nothing stays hidden

Internal links are the links from one page of your site to another page of your site. They do two jobs: they take the visitor to the next step and…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Google Analytics: setting it up and what to look at first

Google Analytics tells you how many people visit the site, where they come from and what they do there. It is a Google product, free to start with, that you…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

High TTFB: how to find where the server response time goes

TTFB (time to first byte) is the time from the request to the arrival of the first byte of the reply. If it is high, the page is slow to…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a church or an association: a simple site, events and videos

A church, an association or an NGO usually needs a site that is simple and always up: who we are, opening times, contacts, news and events. That fits one of…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

The site moved but something is broken: what each symptom points to

After a move, each error almost always has one typical cause. Instead of redoing everything, read the symptom, go to the most likely cause and confirm it in the error…

MozOut - United States www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Alt text and file names for images: what to write, and what to avoid

Alt text is a short phrase that describes the image to those who cannot see it: screen readers, slow connections where the image did not load, and search engines. Write…