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MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

UTM links: finding out which campaign brought each visit

A UTM link is a normal address on your site with tags added at the end saying where the person who clicked came from: which e-mail, which post, which ad.…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseAutomation & n8n

Recurring invoices and payment reminders: automating the follow-up for a service business

In a service business (retainers, maintenance, monthly fees) it pays to automate issuing the invoice and the payment reminder, and keep by hand only what needs judgement: a dispute, a…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseDatabases

Database indexes in phpMyAdmin: the types, the column order, and how to add one

An index is a sorted list of one column (or several) that the database consults instead of reading the whole table. To find a customer by e-mail, with no index…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

Testing a migrated site before you change the DNS (the hosts file)

To see the new site before the DNS changes, add one line to your computer’s hosts file saying “this domain lives at this IP address”. Only your computer goes to…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseAI & Agents

AI for a small business: what to hand over and what to keep in human hands

In a small business, AI is good for drafting and sorting: first versions of texts, summaries, answers to repeated questions, translation and tidying up information. It is not for deciding…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

Handing a website over to a client or another company: what to move and what to change

Handing over a site is four different things, and each has its own owner: the domain, the hosting account, the content, and the third-party accounts (analytics, e-mail, payments). The usual…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseAutomation & n8n

n8n workflow failed: reading the error, retrying and getting an alert

When an n8n workflow fails, the executions list shows which one and at what node. From there you have three tools to make it robust: retrying on the node, deciding…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBilling & Payments

I cancelled my service but an invoice still arrived: what to check

There is nearly always a simple reason, and seven are common. Before you pay or lose your temper, open the invoice and see which service it refers to: that line…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseAutomation & n8n

Cron jobs worth setting up on a small website: seven ideas that save time

A cron job is for anything you would otherwise repeat by hand at the same time every day or week: taking a copy of the database, deleting temporary files, importing…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseOnline Stores

Invoices for your shop customers: how to issue them from WooCommerce orders

The customer buys and asks for an invoice. WooCommerce sends an order confirmation e-mail, but that e-mail is not an invoice. Issuing invoices is an obligation that depends on the…