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301 redirects when you change a page or a domain

You changed a page’s address, deleted an article or switched domain. Anyone holding the old address (in a bookmark, a search result, a link on another site) now lands on…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Internal links: how to link your own pages so nothing stays hidden

Internal links are the links from one page of your site to another page of your site. They do two jobs: they take the visitor to the next step and…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseAI & Agents

Embeddings and semantic search: finding things by meaning in your own content

An embedding is a list of numbers that represents the meaning of a text. Two texts that say similar things get similar lists, even if they share no words. That…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Google Analytics: setting it up and what to look at first

Google Analytics tells you how many people visit the site, where they come from and what they do there. It is a Google product, free to start with, that you…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

Off-site backups: sending a copy to cloud storage, an S3 bucket or Google Drive

An off-site copy is the one that survives losing the account. There are five ways to get one out: a WordPress backup plugin with a cloud destination, a backup program…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge basecPanel & WHM

Disk Usage: finding what fills your account

The account is filling up and you do not know why. cPanel has a screen built for this: Disk Usage, in the Files section. It shows, folder by folder, how…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

Visitors still see the old CSS or logo: versioned file names and cache busting

You changed the CSS, the logo or a script, and you see the new one but visitors keep seeing the old version. The cause is their browser’s cache: the file…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Alt text and file names for images: what to write, and what to avoid

Alt text is a short phrase that describes the image to those who cannot see it: screen readers, slow connections where the image did not load, and search engines. Write…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

The site moved but something is broken: what each symptom points to

After a move, each error almost always has one typical cause. Instead of redoing everything, read the symptom, go to the most likely cause and confirm it in the error…

MozOut - United Kingdom www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

The canonical tag: duplicate pages, www or not, and which address Google keeps

The same content can open at more than one address: with and without www, on http and https, with a slash at the end or without, or with ?colour=blue after…