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MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a law firm, accountant or consultant: credibility, e-mail and confidentiality

The short answer: a practice sells trust, and the site is light: one of the first shared plans is enough. What makes the difference is e-mail on your own domain,…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseE-mail

Read receipts and tracking pixels in e-mail: what they tell you and what they do not

The short answer: knowing whether someone read your e-mail seems useful, but it is unreliable. A read receipt depends on the recipient agreeing; the “tracking pixel” (a tiny image) is…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a musician or band: music, videos and events

The short answer: a musician’s site is a shop window: biography, gig dates, links to listen and a contact to book. It is light, and the entry plan will do.…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Before you publish your website: a ten-point launch checklist

The short answer: the day the site goes live is the worst day to find out the form does not work. These ten checks take an hour and catch almost…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a government office, municipality or public service

The short answer: a public service’s site exists so citizens can find the right information, forms and contacts. It is a content site, without great server demands: for a small…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseE-mail

Which e-mail addresses a business should create: role addresses and personal ones

The short answer: create two kinds. Role addresses (such as info@, sales@, support@) are what customers see and that someone else can take over when a person leaves. Personal addresses…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSupport & Account

Where to share your affiliate link: blog, WhatsApp, social media, and what to avoid

The short answer: an affiliate link pays when it reaches someone who really needs a website, a domain or e-mail, at the moment they need it. Dropping it everywhere, with…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSupport & Account

Ten mistakes first-time website owners make, and how to avoid each one

The short answer: nearly all the problems of a site’s first months repeat from person to person. Most are not technical: they are not having the account and domain in…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge basePHP & Development

.htaccess for PHP projects: friendly URLs and redirects

The .htaccess file is where you tell the server how to treat addresses: send every request to a single index.php file (friendly URLs), redirect one address to another, and hide…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseWordPress & CMS

Hiding WordPress usernames: author pages, the REST API and login messages

The short answer: WordPress shows, without meaning to, the usernames of those who write on the site: on author pages, in the REST API and even in the login error…