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MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Alt text and file names for images: what to write, and what to avoid

Alt text is a short phrase that describes the image to those who cannot see it: screen readers, slow connections where the image did not load, and search engines. Write…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseBackups & Migration

The site moved but something is broken: what each symptom points to

After a move, each error almost always has one typical cause. Instead of redoing everything, read the symptom, go to the most likely cause and confirm it in the error…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

The canonical tag: duplicate pages, www or not, and which address Google keeps

The same content can open at more than one address: with and without www, on http and https, with a slash at the end or without, or with ?colour=blue after…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSecurity

A strong password and a password manager: how to stop reusing the same one

The short answer: a strong password is long, unique and has nothing to do with you. Nobody memorises dozens of them, and you do not need to: you keep them…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseOnline Stores

WooCommerce, PrestaShop, OpenCart or Magento: what each one asks of the server

Four shop platforms, four different appetites. The question “which is best” has no answer; the question “which fits my hosting” does. Here is what each one asks of the server,…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSecurity

Ransomware explained: how it reaches a website or a computer and how to be ready

The short answer: ransomware is malicious software that encrypts your files and demands a ransom to give them back. You cannot avoid it entirely, but you can prepare: keep everything…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge basePHP & Development

Fixing “Allowed memory size exhausted”

The full message reads “Allowed memory size of … bytes exhausted (tried to allocate … bytes)”. It means a single request tried to use more memory than PHP’s memory_limit allows.…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseOnline Stores

Product images for a fast shop

In an online shop, photos are what sells and also what weighs most. A product page with oversized images opens slowly, and the customer who waits leaves. The rule is…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Why your site does not show on Google: a checklist

“My site does not show on Google” can mean very different things. Google may not know it, may know it and have set it aside, the site may be stopping…

MozOut www.my.mozout.com › My MozOut › Knowledge Base Knowledge baseSEO & Marketing

Site in several languages or countries: hreflang and avoiding duplicate versions

If the same site exists in Portuguese and English, or in different versions for different countries, Google needs to know which pages are the same, in another language or for…