SMS Marketing and SMS Campaigns | MozOut - Nigeria

One message, thousands of customers, each by name

SMS reaches any mobile phone, with no internet or apps, and shows up on the screen straight away. With the SMS Center, you write the text once and every customer reads their own name.

  • Reaches every phone, basic or smart
  • Your company name as the sender, with a Sender ID
  • Cost shown before you send, with no monthly fees

Campaigns for every sector

Pick a sector to see a sample campaign. The SMS Center Library has over 100 templates like these, ready to adapt.

Retail and markets

Retail and markets

Announce offers, new products and holiday opening hours to customers who have bought from you.

Your brandHi Rosa, the new season's products are here! 10% off everything this weekend.

Tip: Send it on Thursday or Friday, before weekend shopping.

Try it: type a name

Write the message once, with a tag where the name goes. When it is sent, the SMS Center replaces each tag with the contact's details. Try it here.


                                    

Person holding a mobile phone
AWhat the customer receives

From contacts to sending, in four steps

Everything happens in the SMS Center in My MozOut. The campaign is built step by step and only goes out once you confirm it.

  1. Add your contacts

    Import a CSV file or paste the numbers, and organise them into groups, with name and company.

  2. Write the message

    Pick a Library template, ask the AI for a text or write your own, with each customer's name.

  3. Check the cost

    See how many parts the message has and how many credits the campaign will use before you confirm.

  4. Send or schedule

    Send now or pick a day and time, and follow the status of each message in the history.

Everything you need for your campaign

The SMS Center tools work just as well for a quick notice as for a campaign to thousands of numbers.

  • Step-by-step campaigns

    Lists of up to 5,000 numbers, with the estimated cost and a confirmation before sending.

  • Contacts and groups

    Save contacts, sort them into groups and import or export the list as CSV.

  • Each customer's name

    The first name, full name or company of each contact goes into the text.

  • Scheduling

    Prepare the campaign today and choose the day and time the messages go out.

  • Template library

    Over 100 ready-made templates, organised by sector, to adapt to your brand.

  • AI-written texts

    Say what you want to announce and the AI suggests the message, or improves your own text.

  • History and statuses

    See who each message went to, when it was sent and its status.

  • Opt-out list

    Numbers that asked not to receive messages are left out of every send from the account.

Campaigns that arrive and are welcome

A marketing SMS has its own rules. Following these good practices protects your reputation with operators and customers.

Do

  • Send only to customers who agreed to receive messages from your company.
  • Start with your brand name or use a Sender ID, so customers recognise you at once.
  • Say how to stop receiving messages and put anyone who asks on the opt-out list.
  • Include a phone number, an email or your website: SMS cannot receive replies.

Avoid

  • Sending campaigns at night or very early: schedule them for business hours.
  • Packing several offers into one message: one offer, one deadline, one way to take it up.
  • Hiding an offer inside a notice: it is the content that counts, so it is still marketing.
  • Repeating the same campaign to the same numbers several times a week.

The difference between service and marketing SMS is explained on the Business SMS page.

How much does your campaign cost?

Enter how many customers you want to reach and how many parts the message has. Credits are not sold in bundles: the price goes down with the quantity, and the tier price applies to the whole purchase.

The minimum purchase is 1,000 credits.

Price tiers:

  • Up to 1,000: ₦25,00
  • 1,001 to 5,000: ₦22,50
  • 5,001 to 10,000: ₦21,25
  • 10,001 to 25,000: ₦18,75
  • 25,001 to 50,000: ₦17,50
  • 50,001 to 100,000: ₦15,00
  • Over 100,000: ₦13,75
Credits needed-
Price per SMS-
Campaign total-
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F.A.Q SMS Marketing

MozOut

The most frequent questions about SMS campaigns

Each list holds up to 5,000 numbers. To reach more people, split your contacts into groups and send a campaign to each group. Before you confirm, the page shows how many credits the campaign will use.

Type {$contact_first_name} for the first name, {$contact_name} for the full name or {$contact_company} for the company. When the message is sent, each tag is replaced with the details of the contact who receives it.

No. Named senders, including NETMSG, cannot receive replies. Include a phone number, an email or your website address in the message so customers can get in touch.

Every account can send with the free NETMSG sender. For customers to see your company name, request a Sender ID: it costs ₦75.000,00 per name and per country, and the review takes up to 48 business hours. See how to request one on the Business SMS page.

In the SMS Center, import a CSV file with the number and, optionally, the name and company of each contact. You can also paste numbers by hand and organise contacts into groups. The list can be exported as CSV whenever you need it.

Yes. Prepare the campaign and choose the day and time the messages should go out. That way you can get everything ready at night and send during business hours.

Put the number on the account's opt-out list, through the SMS API or by asking our support team, and it is left out of every send. In the message, always say how customers can ask to stop receiving messages.

Each SMS part uses one credit, from ₦13,75. A message of up to 160 characters is one part; with letters such as ã or ç, one part holds up to 70 (67 each when split). Credits are not sold in bundles: the price goes down with the quantity you buy.

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